Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Nike Goes Guerilla to Promote Running... | Main | The Packers Offer Free Team Email... »
    Monday
    May192008

    The Phoenix Coyotes "Get" Guerilla Marketing...

    DateMonday, May 19, 2008 at 10:20PM

    Which teams and University athletic departments have emerged as "best-in-class" when it comes to grassroots efforts? The following pictures make a strong case for the Phoenix Coyotes, an organization that always seems to find innovative ways to leverage their product in the Phoenix marketplace.

    Check out some of the Coyotes grassroots efforts and consider ways that you can implement similar ideas within your venue/market:

    Unique Fan Photo Area Out-of-Venue:

    Phoenix%20Coyotes%203D%20Photo%20Environment.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

    Bathroom Activation (Team Branded Mirror)

    Phoenix%20Coyotes%20-%20Mirror%20Cling.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Custom Shopping Cart Return

    Phoenix%20Coyotes%20-%20Custom%20Shopping%20Cart%20Return.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Faceoff Street Theatre (Street Corner Display)

    Phoenix%20Coyotes%20-%20Faceoff%20Street%20Theatre.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Innovative Awareness Tactics

    Phoenix%20Coyotes%20-%20Puck%20Drops%20on%20Car.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Not sure if the Coyotes actually did this... But this would be a great way to leverage your hockey organization at a local bowling alley!

    Custom%20Wallscape%20for%20Phoenix%20Coyotes.jpg

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Check out the Guerilla Marketing Activation Gallery for more ideas!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.