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    « Nike Goes Interactive With Its Street Signage... | Main | Put Your Brand... In The Mouths of Consumers? »
    Wednesday
    Jun112008

    adidas goes BIG with activation for UEFA Euro 2008...

    DateWednesday, June 11, 2008 at 06:03PM

    Right when you think you have seen it all, adidas has taken off-site branding to another level with their new activation tactics for UEFA Euro 2008.

    Adidas created a 17-meter-high huddle of eleven players inside the Zurich train station. Weighing over seven (7) tons, the display is a self-supporting, interactive display. Each of the players cheer for each other in their own language twice per day during rush hour. The concept was created by TBWA Berlin. I posted some a collection of pictures detailing UEFA Euro 2008 activation in the Global Activation Gallery and enclosed a sample picture of the display below (notice the size of the figures in comparison to consumers passing by).

    euro0.jpg

    Adidas also demonstrated its tremendous branding creativity by mounting a likeness of Czech goalkeeper Petr Cech with eight (8) arms onto the Giant Ferris Wheel in Vienna... These are some incredible branding tactics!

    euro6.jpg

     

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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