A 40-Foot Chick-Fil-A Cow Is Coming... To Turner Field
Thursday, June 12, 2008 at 06:18PM 
Chick-Fil-A recently announced that on June 20th, the company will be unveiling a 40-foot tall, 15,000 pound "tomahawk chopping mechanical cow" at Turner Field... The Best Part? The 40-foot cow will be adorned with an Atlanta Braves Hat and a board that reads "Du Tha Chop. Eat Tha Chikin." The cow will lead the chop at every game with a extendable arm that bends 90 degrees in the motion of the chop.
The massive cow will be situated between the stadium's infamous Coke Bottle and the out-of-town scoreboard in left field and will serve as a great consumer engagement piece in-venue. The giant cow ties into Chick-fil-A's "Eat More Chikin" campaign and was designed to enhance the fan experience at Turner Field, which I am definitely sure it will... And the cow will be leading fan interaction for years - Chick-Fil-A signed a five (5) year agreement to feature the cow inside Turner Field...
Note: Chick-Fil-A utilized the services of Kern Studios, a New Orleans company best known for making Mardi Gras floats, to make the towering interactive cow.
More to come on this great example of unique in-venue branding...
Reader Comments (1)
Hey Brian,
Nice site. Chik-Fil-A def gets an A+ for activation.. have you seen chick's "eat more fowl" signage at minute maid park?