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    Monday
    Jun022008

    Japanese Baseball... New Signage Inventory?

    DateMonday, June 2, 2008 at 06:43PM

    Check out the short Japanese baseball clip below... The video details two (2) pieces of signage inventory that I have yet to see offered in Major League Baseball:

    • Cisco has "on-the-field" branding behind home plate (I cannot tell if this is a graphic or actual branding in the turf)
    • An alcoholic beverage company has paid to feature their actual product image (beer can) next to the meter that measures pitch speed

    Two very interesting tactics! Please let me know if you have seen similar practices implemented elsewhere...
    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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