Sell Your Interior Tunnel Signage...

Are you looking to sell additional assets in-area without affecting the fan experience? Have you considered selling your tunnel signage, where players and referees enter the playing surface?

I have attached a Calgary Flames 2008 commercial, which details the interior tunnel signage that the team incorporated with its Nike partnership (seen at the :09 mark in the commercial). As you can tell from clip, Nike does a great job branding the tunnel's interior fasica, driving brand awareness among all persons entering the game of play.

Now, you might ask, who would want to purchase this non-consumer-facing asset? I would think that there are many companies/categories that would be receptive to your sales pitch:

• Footwear / Apparel (targeting players) - Nike/Adidas/New Balance/Reebok/Under Armour
• Performance Drink - Gatorade/VitaminWater/PowerAde, Sobe, etc.
• Water - Dasani/Aquafina,  etc.
• Banking / Mutual Funds (targeting players) - Bank of America/Wachovia/Fifth Third
• Insurance (targeting players) - State Farm/Allstate, etc.
• Investment / Real Estate (Targeting Players)

This asset can either be sold individually or as a complementary asset to the exterior tunnel signage (consumer-facing).

Comments

[Anon]

Hi Brian. Great blog -- but you've missed the point on this one. The tunnel signage is in fact VERY visible to fans -- at least when they're watching it on tv. That's a shot commonly used in broadcasts.

[Brian]

Anon,

Thank you for the feedback and insights... I did not realize/consider this when writing the column and so I appreciate you sharing your knowledge with other users on this one. Thanks for your interest in the site!