L.A. Hits A Homer with Universal Studios...
Sunday, June 29, 2008 at 02:16PM Have you considered signing a local theme park on as a corporate partner? Have you considered innovative ways to reward your fanbase based on team performance?
The LA Dodgers are currently leveraging their partnership with Universal Studios with an in-game offer that promotes the park's new mega attraction, The Simpsons Ride. The Dodgers created "Hit a Homer", a promotion that rewards fans in attendance with one (1) free kids ticket with one (1) adult paid admission to the Universal Studios theme park when a Dodger fan hits a homerun during the 5th inning of any home game during the 2008 season. Tickets are redeemable by bringing in and surrendering the Dodgers game ticket stub to a Universal Studios Hollywood ticket booth.
The Dodgers are also offering six (6) "Universal Studios Hollywood Free Kids Ticket" nights where children ages 15 and under can get into the game for free with one (1) paid adult admission. The team uses outfield "Play In Our Park" signage and LED ribbon board signage to drive awareness of the promotion; a practice that actually caught my eye during SportsCenter yesterday morning.
The Dodgers also helped drive awareness for the promotion by having Homer Simpson throw out the first pitch one night, as demonstrated by the clip below:
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