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    « Looking to Target C-Store Partners? | Main | If You Haven't Joined Linked In Yet, It's Time... »
    Tuesday
    Jul012008

    Nike Taps Into Consumer Emotion...

    DateTuesday, July 1, 2008 at 09:18PM

    Nike effectively tapped into the emotion of consumers across the globe on Fathers Day with a memorable commercial that featured Earl Woods touching on his son Tiger's success. The commercial demonstrates Nike's candid ability to create the perfect piece for the moment... I would imagine that 99.9% of people have seen this classic commercial since it aired, but if you haven't, this is a must-see...

    Next time you are looking to activate around sporting events that occur during/around the holidays, consider taking extra effort to tap into the emotion felt during this time... I hopefully will have some best practices to share on this in the near future (i.e. Pink Bats, etc.)...
    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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