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    Thursday
    Jul032008

    M&M's Scores With Its Airport Displays...

    DateThursday, July 3, 2008 at 05:44AM

    mms.jpgMARS recently devised an innovative strategy to activate around the European Football Championships at retail that proved to be widely successful. Mars International Travel Retail (MITR) created engaging in-store M&M's displays at airports across the Europe that captured the interest of traveling soccer fans.

     Promotions varied region by region, but most displays featured a "3 for 2" offer and provided M&M's branded foosball tables for consumers to play while waiting for their flights. Promotional vehicles catered to each market (i.e. distributing orange soccer balls at Schipol airport to align with the colors of the Netherlands team)

    The promotion resulted in sales increases of 40-200% across a number of major retail locations in airports across Europe: Paris, Schipol, Lyon, Marseille, and Antalya Turkey)

    mms2.jpg

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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