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    « Sumo Wrestling Sponsorship Takeaways... | Main | Adidas Olympics Viral... »
    Tuesday
    Aug052008

    Vitamin Water's Homers in the Hudson...

    DateTuesday, August 5, 2008 at 09:18PM

    A month ago, MLB All-Star weekend provided the sports industry with some memorable moments, most notably Josh Hamilton's performance in the Home Run Derby. However, one piece of activation that is a must-see is Vitamin Water's efforts to counter Gatorade's presence in the New York City market.

    Enclosed is a video clip that captures Vitamin Water's "Homers in the Hudson" promotional execution in New York City (as we had mentioned in a previous post). Check out the clip below to see how Vitamin Water pulled off the promotion!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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