Friday
Aug082008
Utilize Unique Beach Signage to Promote Brands...
Friday, August 8, 2008 at 04:55PM
Are you looking for a new inventory piece to promote your partnerships and promotions in tropical markets? Are you looking to drive awareness for your in-market activation among thousands of beach-goers?
The signage featured to the right demonstrates a way for brands and teams alike to capture the attention of thousands of beach-goers during the summer months. A beach branding piece provides an excellent way to drive awareness in an uncluttered environment where consumers are receptive to unique messaging.
This tactic could prove to be an effective branding piece for the following parties:
- Brands looking to promote their AVP partnerships/promotions in the local marketplace
- Professional franchises located in tropical markets (i.e. Teams located in Florida, California, etc.)
- Minor league teams located in high tourism markets (i.e. the Atlantic City Surf minor league baseball team could implement similar signage displaying their game times so consumers are aware that when they leave the beach at 3pm, they have the option of attending a game later that night)
- International soccer organizations looking to promote beach soccer
- Companies looking to leverage their Air Show partnerships
- Corporate partners looking for additional exposure at Red Bull Flugtag events
- Apparel / surfing companies looking to drive consumer awareness for products, etc.
- Boating / Jet Ski manufacturers
- Golf courses looking to drive awareness for their nearby links
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