Take Your Brand to Fans in the Parking Lots...

Are you looking for new ways to take your brands to the fans? Are you looking for ways to capitalize on the 2-3 hours of tailgating time prior to games?

Consider using promo bikes (or a similar method) to drive awareness for your brand on game day. Promo bikes (i.e. advertising bikes) are human powered vehicles fitted with a 120x180cm six sheet light-box. The vehicles, which have proved successful in London, Paris, Dubai, and Barcelona, are a great, transportable way to get your message out there...

Promo bikes are a cost-effective way to bring your message to thousands of consumers prior to a game when they are tailgating, etc. At 1/5th of the cost of a billboard, promo bikes provide closer POS opportunities, drive brand exposure in an impactful way, and are a nice complement to product trial and sampling efforts.

Promo bikes can be used at:

• Football games (tailgates at-venue, away from venue)
• NASCAR races (all weekend long while fans camp)
• Team parades
• Tennis events (through the tournament footprint)
• Basketball, Hockey, Baseball events (circling the stadium exterior and parking lots)

If you are interested in such a marketing tactic, consider contacting:

AdRide Advertising, LLC.

1375 Broadway, 3rd Floor New York, NY, 10018

Tel: (877) ADRIDE-1 or (212) 404 7600

Fax: (212) 812-3210

Website: www.adride.com

 Check out a clip below of the promo bicycles in action.

Update on Saturday, August 9, 2008 at 05:10PM by Brian Gainor