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    « Let the Fans Speak... | Main | Never Underestimate Humor as a Sponsorship Tool... »
    Wednesday
    Sep172008

    Searching for "Different" in the Golf Space?

    Are you looking to differentiate yourself in the golf space? Are you looking for new, innovative products that are gaining traction within the sport? Are you looking to give your golf game a new look?

    COMPANY WATCH: SWEET SPOT GOLF

    If you are searching for "different" in the golf industry, look no further than Sweet Spot Golf, a new golf club manufacturer that is committed to building performance-based golf clubs with a unique sense of design and color. Brian Allman, President of Sweet Spot Golf, has done a tremendous job getting the company running off the ground with a truly unique product in the golf space.

    Companies looking to target an alternative demographic in the golf space (e.g. teens/young adults, baby boomers that want to "feel young", females) may find unique value in aligning with a company like Sweet Spot Golf, who has an influential product. With an edgy, yet reliable product, Sweet Spot Golf has a product (and corporate culture) that is unique to the golf industry. There aren't too many companies in this area asking consumers to, "Go Ahead. Be Different."

    The company's hottest product right now is the "Think Pink" Putter, a unique, well-crafted and evenly weighted putter that offers female golfers both style and performance. Sweet Spot Golf's Pink Line supports the National Breast Cancer Foundation in their pursuit to find a cure for Breast Cancer and recently signed on Keri Murphy of the Golf Channel as an endorser.   

    If you have a moment, check out their unique, edgy products!

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