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    « Find Ways To Capitalize on No. 44... | Main | What's Your Favorite Call of the Game? »
    Tuesday
    Jan132009

    Chick-fil-A Gets Creative At The Free Throw Line...

    DateTuesday, January 13, 2009 at 10:15PM

    The Orlando Magic collaborated with Chick-fil-A to create a unique near-court branding piece at Amway Arena. The stanchion signage located under the baskets features Chick-fil-A's signature cow with the messaging, "Block Burgerz, Dunk Chikin".

    The creative near-court branding corresponds with an ongoing promotion that rewards Magic game attendees with a free Chick-fil-A sandwich at participating Central Florida locations following any home game when the team hits 20 free throws. To receive a free sandwich, fans just have to redeem their ticket stub the day after the game (for Saturday games, the ticket stub is redeemable on Monday since Chick-fil-A locations are closed on Sundays).

    Chick-fil-A's unique stanchion branding piece will help draw buzz/attention to their promotional offer every time the Magic shoot from free throw line. Check out the creative branding tactic below:

     

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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