Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Nike Commemorates Beijing Games with Elaborate Display... | Main | Nike Capitalizes on the Passion of Fans to Honor Cristiano Ronaldo... »
    Sunday
    Jan182009

    The Greatest Olympics Guerrilla Marketing Campaign You've Never Seen...

    DateSunday, January 18, 2009 at 04:16PM

    Are you looking to create a unique guerrilla marketing campaign? Are you looking for a creative way to use sports imagery as a way to drive product sales?

    During the 2008 Beijing Olympics, Elasun, a Chinese condom-maker, did a tremendous job creating a unique guerrilla marketing campaign around the Olympic Games. Elasun marketers found a creative way to weave their product into imagery of sports in the Olympic Games to help drive online sales and awareness of their product line. In the weeks leading up to the Olympics, the ads became a growing sensation in China and serve as a benchmark for companies looking to capitalize on high-profile sporting events without owning any rights to marks.

    Check out some of the unique Olympic-themed ads that Elasun created below: 

    Swimming

    Cycling

    Basketball

    Archery

     

    Gymnastics (Rings)

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.