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    « Remind Soccer Fans Why Dental Care/Healthcare is Necessary... | Main | Billboard of the Week - Nike, Undefeated »
    Friday
    Jan022009

    Gillette Profiles Gamers on Billboard in Times Square...

    DateFriday, January 2, 2009 at 06:50AM

    Gillette recently teamed up with EA Sports to create an online Champions of Gaming Tournament. To drive awareness for the event, Gillette is profiling the faces of gamers on a giant electronic billboard in Times Square. Gillette is rewarding each featured gamer with an email photo of their glorified Times Square presence as a memento.

    Check out Gillette's execution below:

     

    Sources: Cherryflava.com, Adrants.com

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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