A Behind the Scenes Look at the NHL Winter Classic at Wrigley...

Are you looking for some unique activation ideas for an outdoor event? Are you interested in learning more about the NHL's gameday entertainment for its biggest event of the year? 

An NHL Winter Classic-Wrigley behind-the-scenes gallery was recently posted on PartnershipActivation.com HERE. The gallery details:

• Gameday Entertainment (stilts, inflatables, stunt cards, etc.)
• Sponsorship Tactics (sponsor logos featured on Wrigley's brick walls, activation areas, etc.)
• Marketing Tactics/Branding (signage, billboards, ice sculptures, window signage, etc.)

Check out the gallery and more in the Activation Gallery!

Comments

[Jackie A.]

I thought the Reebok contest during the broadcast where fans had to find the jersey with the missing Reebok logo to be interesting. I don't think it took away from the game itself too much and gave fans who may not pay too close of attention a reason to keep an eye on the action. And of course, it made sure that in looking for the missing logo, fans thought of Reebok and saw the actual logo numerous times during the game.