Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The Utah Jazz Offer Free Tickets on Twitter... | Main | The Gillette Young Guns Play Chicken To Drive Buzz »
    Tuesday
    Oct062009

    The West Coast Conference Goes Viral With Fan Draft...

    Is your conference or organization looking to drive buzz with a captivating viral campaign? Are you looking for new ways to stimulate online fan interest?

    The West Coast Conference recently unveiled a humorous "WCC Fan Draft" social media campaign that will serve as the primary marketing campaign for each of the conference's eight (8) member institutions in 2009. Fans can view the campaign by visiting one of the eight (8) customized University viral sites: 

    It is exciting to see a conference using social media to better its institutions. Organizations that can find a way to scale these type of social media projects across a number of beneficiaries will find that they will deliver better results. The West Coast Conference has been able to successfully drive a significant amount of buzz online already with the campaign. Fans that take part in the viral initiative even have the chance to win tickets to the 2010 Zappos.com WCC Basketball Championships (March 5-8).

    The West Coast Conference used funds received through a 2009-10 NCAA Women's Basketball Marketing grant designed to increase awareness, exposure, and attendance of women's basketball. The West Coast Conference is hoping that the targeted viral initiative will result in a 15% increase across the board (awareness, exposure, attendance).  

    The humorous campaign is very entertaining but will it drive fans to take action? It will be interesting to see. Check it out below:

    Source: GoZags.com

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>