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    « Fresh Ideas, Trends, and Perspectives for 2010 | Main | Activation of the Day (12/13) - Meritus University »
    Sunday
    Dec132009

    Activation of the Day (12/14) - Nike, Mountain Dew

    DateSunday, December 13, 2009 at 11:20PM

    Are you interested in learning how brands are leveraging sports in the Far East? Are you looking for new ways to drive awareness at X-Games and skateboarding events?

    Nike and Mountain Dew have done a tremendous job aligning with skateboarding events to establish a presence in the Far East. The enclosed video details the two (2) brands' branding and activation at a recent SMP Skate or Ride Event in Shanghai, China.

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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