Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « NACMA - Collegiate Social Media Insights | Main | Activation of the Day - adidas Jabulani Freestylers »
    Wednesday
    Dec162009

    Activation of the Day (12/16) - Sherwin Williams

    DateWednesday, December 16, 2009 at 09:24AM

    Are you looking for new ways to leverage paint and home improvement vendors? Are you looking to create new video board vignettes to feature in your arena?

    The Indianapolis Colts teamed up with Sherwin Williams to create a "Paint Your Face Cam" that is featured on the video board at Lucas Oil Stadium. While fans likely would not want to paint their face with the same paint materials they would purchase at their local home improvement store, the feature does a great job tying paint into the game experience. It is simple, yet memorable on game day.

    Check out a picture of the activation tactic below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.