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    « Chick-fil-A - Activation of the Day | Main | Consider Branding that Moves Consumers... »
    Sunday
    Dec062009

    adidas Makes a World Cup Splash in South Africa 

    DateSunday, December 6, 2009 at 10:46PM

    Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?

    As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.

    Check out a preview below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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