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    « Carl's Jr. Uses Promotional Tactics to Target Skateboard Enthusiasts... | Main | February Partnership Activation 2.0 Newsletter Released - Check it Out Now »
    Tuesday
    Feb242009

    Nike Strikes Gold with New Tiger Woods Viral...

    DateTuesday, February 24, 2009 at 10:22PM

    Are you looking to create a campaign for an athlete making a comeback from an injury?

    Nike recently released a Tiger Woods viral clip that will be forever remembered as a classic. Nike celebrates Tiger's return by profiling the effect it will have on the lives of fellow PGA golfers (who also happen to be Nike endorsers).

    Nike takes a unique approach with this clip by focusing less on Woods' attributes and performance and more on the dominating influence he has over the rest of the field of PGA tour golfers. How often have we seen an athlete publicly portrayed in this light by a sponsor? 

    Check out the tremendous new Nike clip below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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