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    « The NY Rangers Use In-Ice Signage to Promote VitaminWater Products... | Main | Billboard of the Week - Mammoth Mountain »
    Monday
    Feb092009

    Adidas Commemorates Dwight Howards' All-Star Appearance...

    DateMonday, February 9, 2009 at 06:50PM

    Are you looking to derive incremental value out of your company's PSA deals?

    Consider additional ways that you can commemorate your star endorser's achievements. With a number of jewel events taking place throughout the season (first game of the season, All-Star Game, playoffs, etc.), there are ample opportunities to leverage unique promotional offers and media campaigns.

    Adidas has recently done a fantastic job touting Dwight Howards' appearance at the upcoming NBA All-Star Game. The apparel company recently released "Man Child", a viral clip that showcases Dwight Howard wearing some select Adidas gear (the Adidas All-Star Jersey, Adidas' TECHFIT PowerWeb and Padded compression gear, and Howard's TS BOUNCE Commander shoe).

    The clip also kicks off an "Inside PHX with Dwight Howard" all-access initiative that fans can access by texting ALLSTAR to ADIDAS (234327). Throughout All-Star weekend, Adidas will enable fans to receive up-to-the-minute photos, videos, and text updates from Dwight at adidasbasketball.com. Check out the clip below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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