Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Dodgers Fans Love Mannywood... | Main | The Cavs Create a "Must-See" Playoff Proposal... »
    Monday
    May042009

    SportClips Capitalizes on the Popularity of Von Hawks...

    DateMonday, May 4, 2009 at 05:40PM

    Are you looking for ways to leverage new corporate partners? Have you considered ways to capitalize on the styles of the athletes playing for your organization?

    During the 2009 NBA playoffs, SportClips has found a unique way to capitalize on their partnership with the Houston Rockets. During the team's first round series against the Portland Trailblazers, SportsClips featured a 10x20 booth in the concourse giving free "Von Hawks", a hairstyle that Rockets G Von Wafer has made instantly popular in the Houston marketplace.

    The 10x20 SportClips haircut booth drew plenty of interest among Rockets fans at the Toyota Center. As Wafer's popularity has blossomed as the Rockets' sixth man, so too has the popularity of the Von Hawk look.

    Check out some pictures of the activation below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.