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    « The Big Ten Leads the Way with Fan Camp... | Main | The U.S. Open Brings Back the SmashZone... »
    Monday
    Sep142009

    The Top 5 Activation Ideas From the U.S. Open...

    DateMonday, September 14, 2009 at 08:44PM

    Are you looking for some best-in-class activation examples? Are you looking for new ways to leverage brands in the tennis space?

    I. CONTINENTAL AIRLINES

    II. HEINEKEN

    III. WILSON

    IV. LEXUS

    V. NIKE

    AuthorBrian Gainor | Comment1 Comment | | Print ArticlePrint Article |
    tagged , , , , , , , in

    Reader Comments (1)

    Hi Brian-
    I just stumbled across your site via Twitter, nice job!

    Did you get to see SmashZone while at the US Open? SmashZone is a 20,000 square foot interactive fan experience that the company I work for, Synergy Events, planned and executed for the USTA.

    Amex had a very cool activation area in SmashZone where fans could play a virtual tennis match with a pro.

    Here is a link to a story about it: http://www.synergyevents.com/news/current

    September 15, 2009 | Unregistered CommenterKeith Green

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