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    « Teams - Be Strategic in Your Open Letters to Fans | Main | Sports Radio 790 Uses Guerrilla Tactics to Thank Bobby Cox »
    Tuesday
    Oct122010

    The Red River Rivalry Celebrates Livestrong Day with Unique Card Stunt

    Organizers of the annual Texas-Oklahoma Red River Rivalry game recently teamed up with Nike and Livestrong to execute a unique card stunt in support of Livestrong Day. The three parties collaborated to raise cancer awareness by performing a cancer-focused card stunt during the game.

    The card stunt was a very exciting moment for fans in attendance as it signified how they can unite in the fight against cancer. The stunt was just one of 1,000+ events that took place across the world in celebration of Livestrong Day, the annual global day of action to celebrate survivorship and work toward a world without cancer.

    Check out the Red River Rivalry Livestrong card stunt was executed below:

    Reader Comments (2)

    What made this a unique card stunt? I've seen something similar done dozens of times before...

    October 15, 2010 | Unregistered Commentertlf

    Thanks for the note. I think what makes it unique is that the Universities aligned with a nonprofit partner to pull it off. We all have seen a ton of professional teams use card stunts to promote team spirit, etc. but you don't see a nonprofit partner involved too often...

    October 15, 2010 | Registered CommenterBrian Gainor

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