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    « Crown Royal Rolls Out a Great Football Themed Campaign in 2010 | Main | Kulula Air Goes with the Moustache to Promote Movember »
    Monday
    Dec062010

    Lamborghini and Callaway Golf Go Head to Head in a Driving Competition

    DateMonday, December 6, 2010 at 08:57PM

    In September 2010, Lamborghini and Callaway Golf announced a strategic partnership in an effort to share the resources of their world renowned Research and Development teams. The two companies celebrated the partnership announcement with the market introduction of a co-developed material referred to as Forged Composite. But the excitement didn't stop there...

    A few days ago, Lamborghini and Callaway unveiled a new viral piece that features PGA Tour golfer Stuart Appleby competing in a head-to-head competition against a Lamborghini Gallardo LP 560-4 coupe at Sandown Racecourse. In the spot, Appleby tests whether he can drive a golf ball faster using a Diablo Octane club than a Lamborghini in a 250m competition. The viral serves as a terrific way for Lamborghini and Callaway to drive awareness and interest in the new Forged Composite material. 

    Check it out below... a very creative piece! 

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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