Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Have You Brought on a Wine Partner? | Main | It's Time for the Dancin' Dawgs... »
    Friday
    Feb052010

    Snowbranding... Just in Time for the Winter Olympics

    DateFriday, February 5, 2010 at 12:00AM

    Are you looking for new guerrilla marketing campaign ideas? Are you looking for new ways to leverage winter sports events to drive awareness for your product or service?

    Brands looking for new, cost-effective ways to drive awareness during the 2010 Vancouver Olympic Games and other winter sports festivities should check out the guerrilla marketing concept below called snowbranding. The piece shows how a group in Leipzig used a few tools to engage consumers in wintry conditions. The tactic of snowbranding is quite simple, yet it can serve as a way for brands to really stand out to consumers (that is, if it's worthy enough for them to withstand the cold to pay attention).

    Check out the cool "snowbranding" guerrilla concept below!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , ,

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.