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    « The Crew Highlight Their Fan Experience to Drive Sales | Main | Who in the World Can Challenge Cristiano Ronaldo? »
    Friday
    Mar192010

    Leverage Players to Promote Non-Profits

    DateFriday, March 19, 2010 at 09:43PM

    Are you looking for new ways to promote non-profit organizations and charitable partners? Are you looking to new ways to create an enticing call-to-action for fans?

    FC Barcelona star Lionel Leo Messi recently teamed up with UNICEF, the team's jersey naming rights partner, to create a powerful viral piece designed to drive awareness and participation in support of a good cause. The 22-year old footballer recently signed a 2-year commitment with UNICEF to work on behalf of the world's most vunerable children and created the viral spot to encouage others to join him in his efforts.

    The piece is powerful and extremely well done. Check it out:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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