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    « Capitalize on Marathon Traffic with Street Teams | Main | Partnership Activation - March 2010 Newsletter »
    Sunday
    Mar282010

    An Inside Look at Target Field

    With the 2010 Major League Baseball season right around the corner, the Minnesota Twins are set to unveil their new state-of-the-art facility, Target Field, on April 12th. The $412MM venue will soon be referred to as one of the finest venues in all of baseball, with a number of elements and amenities that will be sure to turn a few heads.

    Check out a full gallery of the stadium's signage, unique elements, suite levels, and more HERE.

    A few unique stadium elements include:

    • A full roof canopy soffit (to protect fans from weather)
    • Warming shelters
    • A retro sign in the outfield that lights up and moves when a player hits a HR
    • A life-sized Dave Winfield figurine in the Plaza
    • Team branded wrap inside the adjoining transportation station and light rail cars
    • A stylish Metropolitan club
    • A bronze glove photo display
    • Unique mosiac displays
    • A really cool quote wall
    • Budweiser Deck in LF
    • The 4th largest video board in all of Major League Baseball

    In the past few weeks, the Twins organization has featured a tremendous outdoor billboard campaign throughout the city to drive awareness and excitement. The billboard campaign is simple, yet creatively genius. Check out some of the outdoor messaging campaigns below:

     

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