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    « The Dodgers Get Interactive with Digital Fan Billboards | Main | Partnership Activation - February 2010 Newsletter »
    Thursday
    Mar042010

    Castrol Creates the Ultimate Kicking Machine

    DateThursday, March 4, 2010 at 09:10PM

    Are you looking for new ways to integrate technological advancements and sports? Are you searching for ways to incorporate non-traditional partners?

    As soccer fans gear up for the 2010 World Cup in South Africa, BP Castrol Japan is drawing a significant amount of buzz after creating a kicking machine that can kick a soccer ball 200+ kilometers per hour. BP Castrol Japan is leveraging the machine by offering a "Win a Trip to Challenge Ronaldo" promotion where fans from select countries can enter online for a chance to battle Cristiano Ronaldo, one of the world's most powerful shooters, in a head-to-head soccer kick competition.

    Castrol signed a six-year agreement in June of 2008 to be an Official FIFA World Cup Sponsor after successfully deriving value out of the Castrol Index, an innovation it created in support of the UEFA Euro 2008 tournament. 

    Watch the kicking machine in action below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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