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    « Create Moments of Opportunity for Fans In-Game | Main | Nike and Team England Give Mount Rushmore a New Look »
    Sunday
    Jun062010

    The Lotte Giants' Mascots Gone Wild...

    Sports organizations looking for new ways to incorporate music into their games should check out a tactic the Lotte Giants, a professional Korean Baseball team, recently implemented as a case study of what NOT to do.

    The Lotte Giants organization allowed three of its mascots to get on the dugout and reenact the music video of a recent hit song in Korea. The only problem? The performance called for one of the mascots to strip out of his costume and serenade a female mascot laying on top of the dugout. While the performance was probably a hit amongst many in attendance, it's a wonder what was going through the minds of young fans watching on...

    The team, which plays its games at Sajik Baseball Stadium, is one of the most popular teams in the Korean Baseball Organization, drawing 1.38MM fans per year.

    Take a quick moment to watch the enclosed video... it will be one that you never forget!

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