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    « Leverage Endorsers to Drive Buzz for Launch Dates | Main | The SF Giants Use Infomercial to Drive Merchandise Sales »
    Wednesday
    Aug112010

    Gillette Turns to Kenny Mayne & His Razor to Connect With Sports Fans

    DateWednesday, August 11, 2010 at 07:01AM

    Gillette has turned to famed ESPN Personality Kenny Mayne (@Kenny_Mayne) to promote its new line of Fusion ProGlide products and help drive connects with young male sports fans. Gillette recently unveiled a series of virals entitled, "A Man & His Razor" that have already begun to create a stir in the social media marketplace.

    The virals feature Mayne using and conversing about Gillette Fusion ProGlide products during his daily routine on the set at ESPN and behind-the-scenes.  The success of the campaign demonstrates that not just current/former athletes and coaches serve as effective spokesmen in the sports marketplace - select reporters and television personalities can have a strong influence with fans as well.

    Check out Gillette's four (4) terrific virals starring Kenny Mayne below and plenty more from the Gillette Fusion ProGlide Challenge Ultimate Summer Job tour here.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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