Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « South Carolina Goes Digital to Engage Avid Fanbase | Main | The Panthers Let Fans Pick Their Ticket Plans »
    Sunday
    Aug082010

    Burger King Gives LeBron James the Royal Treatment in Miami

    DateSunday, August 8, 2010 at 05:17PM

    Ever since LeBron James decided to join Dwyane Wade and Chris Bosh in Miami, buzz surrounding the franchise has been at an all-time high. While the Heat prepare for on-court success, local businesses are scrambling to discover the next great idea to capitalize on all of the hype.

    Per a Sportscasm.com report, Burger King is capitalizing on all of the LeBron buzz by hanging a giant banner near American Airlines Arena that sends a direct message from the BK King to LeBron James, the new King of Miami, which reads, "King to King. Welcome to My Court".

    The banner is very creative and meaningful, as Burger King's headquarters are located near the airport in Miami-Dade County. Look for more interesting tactics to come in South Florida!

    A special thanks to Alecia Pynn for her insights and contributions to this column!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.