Nike Displays the Future of Customization in Japan
Wednesday, January 5, 2011 at 12:36AM In recent years, Nike has done an incredible job creating online and offline NIKEiD portals that enable consumers to customize all of their products and apparel.
To drive traffic and interest to its flagship location in Fukouka, Japan, Nike developed a NIKEiD Generator tool that utilizes a color analyzing programmed camera to transform the colors of clothers that consumers visiting the store are wearing (or visiting the store's website online using a webcam) into a color pallette to create a shoe with an original color design.
Over 18,000 consumers tested out the NIKEiD Generator tool at the Nike Fukuoka location within four days of the launch of the campaign and another 40,000 consumers visited the NIKEiD Generator online platform over a two-week period. Nike encouraged fans using the platform to share their color designs to share them with friends using a collection of online widgets that were made available.
The NIKEiD Generator just goes to show how we will likely be able to produce customize products and apparel within a matter of seconds in the coming years.
Check out the NIKEiD Generator below and click here for more information:
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