Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The Chicago Cubs See Value in Newborns | Main | The Whitecaps Generate Fan Excitement For Their Season Launch with a 30-Day Countdown »
    Sunday
    Mar272011

    Bud Light Capitalizes on the Madness with A Game of Basketball-Themed Quarters

    DateSunday, March 27, 2011 at 09:47PM

    Anheuser-Busch is capitalizing on the madness surrounding the 2011 NCAA Tournament with a Bud Light Shoot for the Championship tabletop quarter-bouncing game at select retail establishments across the country. Throughout the tournament, AB offered consumers ages 21+ an opportunity to compete to win a trip to Las Vegas for a Final Four competition with $25,000 on the line.

    Anheuser-Busch produced March to the Championship themed tabletops and a quarters game with a creative basketball thematic. Check out two (2) pictures of their retail activation below:

     

    Check out two (2) videos of Bud Light's activation in action here:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , , , , , in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.