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    « Capture Unique Viral Content While on Team Roadtrips | Main | The 2011 NHL Heritage Classic - From a Fan's Perspective »
    Thursday
    Mar032011

    The Mavericks Showcase A Day in the Life of Their Players

    The Dallas Mavericks recently unveiled a tremendous "Day in the Life" series on their official YouTube channel that provides fans with a rare, behind-the-scenes look at the lives of players on gameday. The first feature profiles the life of Mavericks center Tyson Chandler as he preps for gameday. Chandler is very welcoming individual who does a great job on camera showcasing all aspects of his life and personality.

    If granted the access, Day in the Life features can serve as the exact type of behind-the-scenes content that fans are looking for. From a team business standpoint, these features also foster seamless opportunities to promote game nights, corporate partners, and the character and personalities of players on and off the court.

    Check out the tremendous five-part series below:

    Part 1

    Part 2

    Part 3

    Part 4

    Part 5

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