Nike Gives Fans an Inside Edge During the Preseason

Nike recently launched a terrific campaign that showcases how the world's leading soccer clubs - Manchester United, FC Barcelona, Club America, and Arsenal - prepare during the pre-season. 

Nike's campaign, entitled "Inside Edge", is brilliant because it demonstrates how brands can effectively leverage their sports partnerships throughout the off-season - a time when many lessen their marketing and activation spend. It also showcases how brands can effectively associate several (but not all) team partnerships in one major consumer-facing campaign.

The pre-season Nike campaign takes fans behind-the-scenes, demonstrating how players from the world's elite soccer clubs prepare for the upcoming season. The campaign provides insightful tips, insights, and advice on a variety of training and performance elements, including:

• Mental Preparation
• Physical Fitness and Training
• Advice from the Pros

Check out a few videos from the campaign below: