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    Monday
    Aug012011

    Essendon Turns to Augmented Reality to Engage Fans

    DateMonday, August 1, 2011 at 10:22PM

    Essendon FC of the Australian Football League (AFL) recently teamed up with an agency named tkmp to create an innovative augmented reality campaign that engaged fans in a new way on gameday.

    Essendon FC used digital technology to project a group of virtual footballs onto the facade of the team's stadium, the Melbourne Cricket Ground. Fans attending the match were encouraged to stand in front of a digital screen outside the venue and interact with the virtual footballs. The unique experience allowed fans a chance to see themselves projected onto the side of the stadium.

    Check out the innovative campaign below:

    Essendon FC and tkmp also teamed up to project some cool visuals at MCG - check it out below!

    Essendon Football Club Projections from tkm9 on Vimeo.

    A special thanks to Sam Attrilof nexusmg for his insights and contributions to this column!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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