October 2012 Partnership Activation 2.0 Newsletter

Welcome to the October 2012 Partnership Activation 2.0 Newsletter! As I noted previously, I will continue to distribute the newsletter on a quarterly basis. Thanks for your continued support and I look forward to connecting with many of you soon!

Here is a link to the link to the October 2012 Partnership Activation 2.0 Newsletter. After reviewing the newsletter, please take a moment to share it with friends via email, Twitter, Facebook, LinkedIn, personal blogs, and other platforms and modes of communication. Here is a shortened URL that you can use to include in tweets, etc: http://bit.ly/TxKeM8

This month's newsletter features a collection of insights, including:

• A Look at the Grey Cup 100 Tour
• The Top 20 Influential Sports Teams on Twitter (per Klout)
• Eyes on the Industry - Content
• 10 Ways to Leverage Storify
• Navigate Research Industry Spotlight: The Value of Social
• Under Armour's Out-Ray Ray Initiative
• adidas Welcomes RGIII to D.C. in Style
• Technology to Keep an Eye On: GPS Trackers
• Sports Business Now
• Creativity in the Sports Marketplace
• October 2012 Partnership Activation Rising Stars
• Social Media Spotlight: Farmers Insurance 
• Partnership Spotlight: KPMG
• A Close Look at the 2012 London Olympic Games
• 30+ Ways to Leverage Energy Drink Partners
• 5 #SportsBiz Twitter Handles You Must Follow
• The Partnership Activation Rising Stars 1st Annual Retreat to Chicago
• Mizuno Engages Consumers with Augmented Reality
• Partnership Activation Grab Bag
• Idea Box
• Manchester City Showcases Social Integration 

Click here to check out the October 2012 Partnership Activation 2.0 Newsletter, connect with other readers in the official Partnership Activation LinkedIn Group, and followBrian Gainor on Twitter for additional sponsorship/marketing tactics throughout the month!