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    « West Bromwich Lets Compete to Score a House | Main | July 2012 Partnership Activation 2.0 Newsletter »
    Saturday
    Jul142012

    Drive Social Shareability with Simple Call-to-Action Statements

    DateSaturday, July 14, 2012 at 12:28PM

    In the sports landscape, it's important for team social media managers to consistently seek out new ways to drive engagement in their channels... In a lot of cases the most effective ideas are also the most simplistic.

    Here's a quick and easy social sharing idea for teams to consider: "Like vs. Share"

    A team like the Miami Heat could easily post an image featuring Dwyane Wade and LeBron James standing side by side on the basketball court on Facebook with a simple call-to-action:

    "Like for Wade / Share for LeBron" ... This post could easily generate thousands of likes and shares in a matter of minutes.

    Looking for some other things to compare? Here's a few ideas:

    1. Home vs. Away uniforms (especially around a launch)

    2. Former players / legends

    3. Player matchups

    4. Former coaches

    5. Potential draft picks

    6. Top Fans

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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      Response: www
      at www on February 20, 2014
      Partnership Activation - Headlines - Drive Social Shareability with Simple Call-to-Action Statements

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