NASCAR Lets Fans Tweet Their Way to Vegas

Are you looking for new ways to leverage Twitter? Are you looking to create new promotional offers using social media platforms?

NASCAR recently announced that it will offer a "Tweet2Vegas" sweepstakes that will enable fans the chance to win a trip to Las Vegas to attend the NASCAR After the Lap session Dec. 2-5. 

For a chance to win, fans must correctly answer questions posted on NASCAR's Twitter page each day between November 9-15. NASCAR will post a question to all of its followers at 3pm EST each day and fans must then respond with the correct answer and list their first and last name, phone number, city, and state to tweet2vegas@nascar.com. Contestants are only able to submit one question response each day.  

NASCAR will provide the winner with a trip for two that includes round-trip airfare, 3-night hotel accomodations, and ground transportation to and from the hotel. The NASCAR After the Lap session (presented by Tissot) includes interview sessions with each of the top drivers in the Chase at the Hollywood Theatre in Last Vegas.

Here is how NASCAR (@NASCAR) has promoted the offer thus far on Twitter:

The Utah Jazz Offer Free Tickets on Twitter...

Are you looking for new ways to drive team buzz online? Are you looking for ways to reward your organization's most avid followers online?

The Utah Jazz recently drove buzz for its '09 preseason home opener against the Denver Nuggets by offering thousands of free tickets to fans who signed up to follow the team on Twitter. On the day of the game, fans that went to the ticket office at Energy Solutions Arena and showed a tweet containing the offer (and proving that they were a follower on Twitter) could receive a free ticket to the game.

Here is a quick breakdown of how the team promoted the offer on Twitter:

25 Ways Sports Organizations Can Utilize Twitter

Is your organization considering using Twitter as an online medium to connect with consumers, drive awareness for promotions, and receive feedback from fans? Are you looking for new ways to utilize Twitter as a messaging tool?

Partnership Activation created a resource that captures "25 Ways Sports Organizations Can Utilize Twitter" in an effort to help guide sports marketers and their respective organizations in the social networking space.

If you have a moment, please check out the enclosed document and share it with colleagues and friends in the industry. It is time that your organization takes advantage of the Twitter movement!