Premier League Fans Compete Head to Head in Lucozade Fans Fives Tournament

Lucozade, a series of energy and sports drinks produced by GlaxoSmithKline in the UK, recently announced that it is hosting a Fans Fives Tournament that allows fans of Premier League teams to compete head to head against passionate fans of other clubs in the ultimate 5-a-side challenge on the famous pitch at Stamford Bridge.

Fans can enter to win a chance to compete in the Lucozade Fans Fives Tournament by filling out an application form on the brand's official Facebook page, describing why they are the biggest fan of their favorite EPL team. Fans selected to compete in the exclusive tournament competition will represent not only themselves, but their favorite club in a battle against the country's most passionate football fans. The competition effectively puts the passion, competitiveness, and loyalty of fans to the test in a memorable fashion.

Each Premier League club will select three (3) teams of fans based on the applications submitted online, who will then be subject to a four-week "Facebook Fan-Off" that allows fans the chance to ultimately decide who will have the opportunity to represent the club in the fan competition at Stamford Bridge.

As the longest standing Official Partner of the Barclays Premier League, Lucozade is also an official supporter of Arsenal FC, Chelsea, Liverpool FC, and The FA.  

Capital One Offers Fans a Chance to Rule Death Valley

Capital One leveraged its designation as the Official Bank of LSU Athletics by offering fans the chance to "Rule Death Valley" for a day. The promotion, launched in August, allowed fans a chance to win an ultimate LSU Football experience that included reserved VIP parking, premium club seats, pre-game sideline access, and a chance to partake in the pe-game coin toss.

The VIP experience also included a behind-the-scenes tour of the Cox Sports Production Facilities, meet-n-greets with Athletics Director Joe Alleva, the "Voice of the Tigers" Jim Hawthorne, the LSU cheerleaders and the mascot, a Les Miles autographed football, and official LSU merchandise. The parties marketed the promotion as a way to "Stand on the Field, Watch from the Club, and Hang in the Booth".

Fans could enter for a chance to win simply by visiting any one of Capital One Bank's 176 Louisiana branches. The promotion allowed Capital One an opportunity to collect consmer data, drive traffic to brand locations throughout Louisiana, and drive awareness and buzz around the start of the 2010 LSU football season. LSU Athletics and Capital One were able utilize the promotion to generate a tremendous amount of sales leads with a unique prize package that in reality had a pretty low cost of prizing elements involved.

Check out some marketing elements supporting the promotion below: