Gillette Turns Static Jeter Billboard Into a Shaving Spectacle
Sunday, February 27, 2011 at 09:55PM Gillette recently unveiled a tremendous "Everyday Masterpiece" OOH campaign in New York City's SoHo neighborhood that features a Derek Jeter billboard being repainted daily to reflect the various stages of men's grooming.
Gillette teamed up with BBDO to create the campaign, which demonstrates how brands can turn a static medium into an interactive medium with a little bit of creativity and extra work. The Jeter campaign features a depiction of the All-Star shortstop's face that is repainted on a daily basis to reflect a stubble look, shave prep, and a clean shaven appearance. BBDO is planning on continuing the three-day paint makeover cycle until March 6th.
Check out a video and a few images that help showcase the creative campaign below:
DAY 1 - STUBBLE LOOK
DAY 2 - SHAVE PREP
DAY 3 - CLEAN SHAVEN APPEARANCE
Additional Insights: NYRacked.com