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« Capitalize on Billboard Creativity... | Main | Notre Dame Soccer Drives Buzz With Skills Video... »
Tuesday
Oct142008

New Nike Viral - Use Messaging to Tell a Story...

DateTuesday, October 14, 2008 at 08:36PM

Does your brand messaging tell a story?

Nike does a tremendous job painting a portrait of the lives of Ladanian Tomlison and Troy Polamalu in its most recent "Leave Nothing" viral piece entitled "Fate". The clip depicts how it was fate that the two (2) athletes would meet in the NFL, and does an excellent job showing how they grew up with Nike while entering different stages of their lives. Check it out below!

AuthorBrian Gainor | CommentPost a Comment |
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