Driving Viral Buzz... Create Unique Team Content

Have you considered using practice/walkthroughs to generate unique content for your team website? Sponsors, have you considered leveraging the skills of your brand ambassadors off-the-court to drive some additional buzz for your brand? The clip enclosed below is a perfect example of the type of user-generated content that consumers are looking for nowadays. Fans want more... and teams/corporate partners need to look for more unique ways to provide original content.

Here is a look at Mike Conley Jr.'s skills behind the scenes...

Here is Conley Jr. at a charity bowling event...