Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Golf Coverage of the Future... | Main | Looking to Drive More Eyeballs to Your Outdoor Signage? »
    Saturday
    Apr262008

    Leverage Team Personalities to Promote Upcoming Flicks!

    DateSaturday, April 26, 2008 at 07:33PM

    LakersLogo250.jpgHave you considered targeting film companies/music labels as corporate partners? Have you considered using team personalities to drive viral marketing efforts (for both internal and partnership purposes)?

    The Los Angeles Lakers recently partnered with Columbia Pictures to create a unique vignette to promote the movie "21". The team leveraged the personalities of Ronny Turiaf and Michael Cooper to film an "At the Cinema" feature that showed previews and outtakes of the upcoming film. The Lakers did a tremendous job integrating the personalities of Turiaf and Cooper to promote the film (Turiaf currently wears #21 for the Lakers; Cooper is a former Lakers star who wore #21).

    The Lakers posted the vignette on YouTube and supported it with messaging on various blogs and message boards to drive awareness and viral buzz.

    Overall, a great initiative by the Lakers organization! See the feature below:

    AuthorBrian Gainor | CommentPost a Comment |
    in

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.