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    « Looking for a Unique Viral Campaign? | Main | Take Caution With Promotional Stunts... »
    Tuesday
    Sep092008

    What Happens When You Play Lebron in Horse?

    DateTuesday, September 9, 2008 at 10:07PM

    PartnershipActivation.com featured an article in May on Cub Cadet's Trick Shot Challenge, a promotion that offered one (1) lucky contestant the chance to play Lebron James one-on-one in a game of horse. Consumers were asked to submit their best basketball trick shot to www.LebronsTrickShotChallenge.com.

    The lucky winner turned out to be David Kalb, a warehouse worker whose amazing basketball trick shot granted him the chance to take Lebron on one-on-one... Check out what happened when the two (2) squared off in the clip below (hint, Lebron lost):

    AuthorBrian Gainor | CommentPost a Comment |
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