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    « ESPN Amplifies Its Outdoor Branding... | Main | Never Underestimate Humor as a Sponsorship Tool... »
    Friday
    Sep192008

    MIZZOU Gets Creative With Its Billboards...

    DateFriday, September 19, 2008 at 03:52PM

    Are you looking to implement a unique billboard campaign that drives eyeballs?

    The University of Missouri recently created a unique billboard campaign in Kingdom City, Missouri that captures the attention of all passerby consumers. The University used six (6) billboards to spell out M-I-Z-Z-O-U along a half-mile stretch of I-70... one cannot help but look at the billboards.

    The University of Missouri accompanied each of the prominently featured letters with a website, ticket hotline number, or motivational message.

    Check out a video below of the view that drivers have of this classic billboard campaign along the highway!

    AuthorBrian Gainor | CommentPost a Comment |
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