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« Billboard of the Week - Maker's Mark | Main | LeBron and State Farm Announce... He is a Cleveland Brown? »
Sunday
Jan182009

Nike Capitalizes on the Passion of Fans to Honor Cristiano Ronaldo...

DateSunday, January 18, 2009 at 12:16PM

Are you looking to create a campaign around an award winner? Are you looking to create a piece that taps into the passion and emotions of fans?

Nike created a fantastic clip to publicly congratulate and support Cristiano Ronaldo for being selected as the FIFA Player of the Year. Nike's Love/Hate campaign does a great job tapping into the"love/hate relationship"that fans have for Ronaldo's game and how this affinity contributes to who Cristiano Ronaldo is as an athlete and a person.

Check out the great piece that Nike created to commemorate Ronaldo's accomplishment:

AuthorBrian Gainor | CommentPost a Comment |
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