Partnership Activation - Billboards and Viral - Gillette Profiles Gamers on Billboard in Times Square...

Navigation

Partnership Activation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Friday

Jan022009

Gillette Profiles Gamers on Billboard in Times Square...

Friday, January 2, 2009 at 07:03AM

Gillette recently teamed up with EA Sports to create an online Champions of Gaming Tournament. To drive awareness for the event, Gillette is profiling the faces of gamers on a giant electronic billboard in Times Square. Gillette is rewarding each featured gamer with an email photo of their glorified Times Square presence as a memento.

Check out Gillette's execution below:

Sources: Cherryflava.com, Adrants.com

Brian Gainor | Comments Off |

Billboards and Viral

View Printer Friendly Version

Email Article to Friend

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.